We need to personalize the campaigns

To convince people to use alternative energy resources we should design the campaign in a way that touches their daily routine, personal life,  and everyday problems; for instance, Elevator manufacturers should begin promoting new products with generators built on solar panels. so that the elevator will not break down when traditional energies fail (which happens in the summer on a daily basis) so, people will relate between the renewable energy and their every day problems and start considering using it.

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